The largest coneflower, it grows to a height of 60 to 180 cm, has large, rough-haired, coarsely serrated leaves, large purple flowers with 2 to 4 cm long petals.
The above-ground parts of the plant(Echinacea purpurea herba), especially the juice of the fresh herb and the dried underground parts(Echinacea purpurea radix) are used phytotherapeutically.
In cosmetics: Echinacea purpurea extract/root extract INCI)